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A Starbucks marketing stunt spiralled into mass boycotts in South Korea (https://www.theguardian.com)

13 points by beardyw about 11 hours ago | 1 comments | View on ycombinator

beardyw about 11 hours ago |

"Marketers chose the slogan after consulting an AI tool, looking for suggestions, Shinsegae Group said. It turned out some managers who approved the campaign never opened the email attachments showing the marketing material."